Issue  - January 2006

Three "Hot" Trends To Watch... Profit Certain!
The Motto That Turned Failure To Success.
Resources and Seminars!
How To Set Up A Broadcast Email.
Using Vertical Search To Grow Your Niche!
Google vs. Yahoo: Which Paid Search Is Best?
CyberBlog:  Creating Buzz and Traffic!
Affiliate Marketing: Getting Bigger & Better.

"How To Be A Winner Every Time As An Internet Marketer!"
 This headline is misleading because no one ... including Internet "gurus"... win every time as a marketer. 

However I don't know of any major Internet player who doesn't win!  Here's why:  Top gun marketers are continually learning... testing... and applying what they learn in their business.  They also attend seminars and conferences to create new relationships that help them to reach higher levels of success.  You should model their example.

Next month I'll announce my next event in Orlando (FL) during May 2006.  You can read about the one we just ended here: Orlando Event!


Michael Penland


 

New Technology: What's "hot" and what's ahead for...

Just For Women: Men eavesdrop here too and learn new techniques...

Questions From Our Readers: Three subscribers wanted to know...


"How To Create A Powerful Unique Selling Proposition (U.S.P.) and Double or Triple Your Sales and Profits... Quickly and Easily!"
 These are the three most important words in marketing and advertising: "Unique Selling Proposition."  These three words or the acronym U.S.P. was coined in the mid 1950s by advertising man Rosser Reeves, brother-in-law of legendary advertising genius David Ogilvy.

When you hear the product U.S.P. "melts in your mouth, not in your hands," you quickly recognize the candy company M&Ms.  Reeves created that product U.S.P. and it gives marketers the formula for creating your own powerful Unique Selling Proposition.  These three parts of the magic formula must be present: READ MORE HERE



Multi-Channel Shoppers spend more...
The average retail store customer buying online spends 50% more in stores than do buyers who don't use the Internet.  That's $1,887 average for those who shop online versus $1,267 per year in stores for those who don't.

Multi-Channel
Shift Increase Continues...

Direct Marketing is still "king" and 55 Million U.S. households proved it by spending $23.4 Billion via direct marketing channels.  Online sales in 2004 averaged 38% of these sales figures.  That's a 19% increase in just 12 months.  Order per e-mail delivered rose 18% during the first quarter of 2005 from the first quarter of 2004.  You can get the full report from the Abacus B2C Alliance at (877) 368-2532.

Multi-Channel Profits for Printers...
52.36% of printers used advertising  through a Web page according to a recent print market survey.  This was the second most used method.  Sales are now expected to grow by an average of 6.1% nationally.  Here's a "hot" market for which you can create seminars, products  and strategies and earn big profits almost instantly!




Two step marketing isn't really the latest marketing tip.  The strategy has been around for decades.  What makes this especially powerful is using it on the Internet with a forced opt-in page.

Two step marketing with a forced opt-in page means the person visiting your site MUST first opt-in with his name and email address before he is taken to the sales page. 

 Tests by top marketers have shown increases in conversion rates that double using this strategy.  Roughly 46% opt-in compared to previous results of 6% to 18%.  Give it a try.

More Information Here



   

 

 

 

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